Thursday, January 21, 2010

Indo-Italian firm to develop trade fair infrastructure

New Delhi, Jan 20 (UNI) Aiming to improve India's trade fair infrastructure, especially in secondary cities, an Italian company has joined hands with an Indian firm to develop the same, focussing on growth of small and medium scale industries.

An Italian exhibition organiser, VeronaFiere, has joined hands with Lotus exhibitions and Marketing Services (Lems) in India, to develop the trade fair sector in India emphasising on promotion in various sectors, especially food and agriculture.

''Central government, through the Ministry dedicated to small-medium enterprises, ensures every support for joint ventures between small-medium businesses. There are many forms of finance, even by regional governments, to enhance the development
of certain sectors and international collaboration,'' Rajiv Malhotra, Chief Executive Officer of Lems, told UNI today.

However, he noted that the talks with the government have not yet been initiated by the company.

''It is surely a major part of our objective. Currently, we are conducting the market research to select the potential cities and area where the infrastructure should be developed on priority,'' Mr Malhotra, also the Managing Director of the new company, Veronafiere Lems India Private Limited, said.

The company, of which 51 per cent is held by VeronaFiere, will organise exhibition events, conventions, workshops and related initiatives in India.

''There are 13 million small-medium businesses in India, representing 80 per cent of companies as a whole providing work for 41 million people,'' President of VeronaFiere Ettore Riello said here today.

Priority will be given to promotion in sectors like food, production systems for agriculture and animal farming, food technologies, marble-natural stone, quality furnishing, construction, earth moving, building and site machinery and
renewable energy, from photovoltaic systems to bio-masses, Mr Riello said.

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